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Interview with Branding & PR Expert Fanny Axén

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Behind The Scenes

Interview with Branding & PR Expert Fanny Axén

Fanny Maria Grant Axén was born in Stockholm Sweden 31 January 1985. From a very young age, she knew that she was gonna work with music & Artists cause of how happy music made her.

She always had her own company and at 20 years old she decided to really go for her dream she started in the business as a Stylist the group little great things ( grandchildren to Benny Anderson from ABBA) that participated in Melodifestivalen where she designed their clothes and helped them with there image and PR. After that, it continued for the legendary studio Xlevel studios in Sweden and some of there artists.

She put together photo shoots and connected the artists with the right kind of people to help them with there brand this was before social media was big but she already had that thinking in her nice Scherzinger and produced by Redone and signed to Cash money Records.

At one point had the biggest song in the world Bumpy Ride how more people don’t know who he is so she created completely on her own PR campaigns with bloggers, and magazines where she invited his fans as well as radio campaigns for him and his other artists as well so that way she got them to really listen and started to put their music on rotation.

How did you come by your brand name?

It’s just my real name Fanny Axen

When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?

From a Very Young age, I knew that I would be working with something related to music.

On your current project, how did you come up with the concept? 

We got a few new artists coming up this year that I’m very excited about. I believe in talent so I know when I see someone that has what it takes and what I and my team can do for them and take it from there.

What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?

Being a Woman in this business is really always a challenge but I never let that stop me with what I want to Achieve.

Are you the best at what you do in your opinion?

I would not say I’m the best, but I do things Very differently from most people in my position and I believe that’s what’s important to do right in a business that all people care about is money and not the talent itself.

What are your plans for the near future?

Can’t tell to much but I definitely have some of this year’s new stars in Europe and US that you Will hear about.

Is there anyone you’d like to thank, any shout outs?

My business partner and one of my best friends Jason Ball, he believes in me like no one really Done before and we got some Very exciting projects

How can fans find you?

instagram @fanny.axen

What suggestions do you have for other business professionals like yourself?

Don’t let anyone doubt you and make sure you surround your self with the right people that support and believes in you for who you are and your talent.


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Alfred Munoz Veteran, Entrepreneur, and Licensed Real Estate Professional

Founder & Editor-In-Chief of Muzique Magazine Alfred Munoz, is an American Army Veteran, and Entrepreneur with over 20 years of experience in the Music Industry, Leadership, Management, and Branding.

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