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Behind The Scenes

Inside the world of invite-only record label gigs – Don’t Die Wondering the discreet society that provides VIP access

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Isolation means we can only experience our musical idols through computers, TVs, and mobile phones. Still, that is the case for most people, the stars are untouchable, raised on a plinth above the crowds. Meeting a famous pop star or musician is only a dream to most; attending their concerts and following them on social media, the only way to feel closer.

However, there is a way to break through that invisible wall and get the coveted backstage passes, the invitations to showcases, and attend the VIP afterparties. Knowing this hidden secret means you might be able to hop over the red tape and insert yourself into the right circles, add yourself to the group of in-the-know insiders with full access.

For years, the music industry has struggled to find ways to keep their artists profitable by generating buzz and attention to their work. They rely heavily on marketing as an essential component for success; getting to the right people that can move the needle for their songs and albums is central to their strategy. The challenge, however, is that in a world with endless tweets, posts and likes it is ever more difficult to ascertain who these people are.

Enter Don’t Die Wondering (DDW); a quietly kept secret society of influential people from music, film, fashion, and art. It is rumored that this closely guarded group counts power-brokers, influencers, and even celebrities within its ranks and they hold considerable power.

Knowing that a trusted recommendation from DDW members can create a word of mouth avalanche, labels and artists actively seek to invite and include them in all the surrounding marketing fanfare possible, be it backstage or at a private release party to 50 fellow insiders.

Entering this elite set would shatter any walls that have stopped you from being on the inside track, so how do you join? A look through the Don’t Die Wondering website (they also publish a digital magazine) gives little away on who the members are and their admission process but it does allow for applications, with the caveat that all candidates are strictly screened.

After a request for comment from DDW’s founder Antoin Commane, he simply answered: “We take people that are at the top of their game, the real movers and shakers, the people that add vibrant life to any space, situation or product.”

We aim to apply this week – wish us luck and see you backstage at Lady Gaga!

Follow Antoin Commane on Instagram @antoin

Visit DDW To Apply For Membership


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Alfred Munoz is an American Army Veteran, Entrepreneur, and Talent Manager with over 20 years of experience in the Music industry, Leadership, Management, and Branding.

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