Behind The Scenes
The Top 5 Entry-Level Marketing Jobs for College Graduates
Landing a job as an entry-level marketing professional can be tough. You’ll need to make yourself stand out in this crowded market and convince hiring managers that your skills are worth investing time into learning more about!
Marketing is a very diverse field with many different career paths. Some jobs focus on numbers, such as forecasting sales and revenue; other careers rely more heavily upon creative skills like writing or graphic arts (graphic designer). Even though there are some similarities among marketers who work in front of customers every day versus those that don’t interact face to face–both groups might need to use data analysis tools for their job description—the type of tasks they take will vary greatly depending solely upon which part of the marketing you’re discussing:
Your first entry-level marketing job can be a difficult decision. However, if you know what type of work best suits your personality and career goals then this will help in making the right choice for yourself as well!
Keep an eye out for these common entry-level marketing jobs.
1. Marketing coordinator
Marketing has become more data-driven, which means that the position a Marketing Coordinator should be able to handle quantitative research. These coordinators will typically help plan out campaigns and analyze results with their team by compiling reports for clients or conveying this information in an engaging way through graphics displays on websites like Facebook ads manager, Google Adwords, and other software marketing tools.
2. Social Media Marketing Specialist
The social media manager is responsible for creating and posting content across Facebook, Instagram, and other platforms in order to grow an audience that will eventually purchase products from your company. You’ll need a deep understanding of how each platform operates so you can be as effective with them as possible without compromising on quality or creativity
3. Digital Marketing Associate
As a digital marketing specialist, you will be tasked with creating and executing online marketing campaigns. This can include developing and managing blogs, pay-per-click ads, website banners, social media accounts, email campaigns, and other digital marketing collateral. In order to be successful in this role, you should have experience with various digital marketing tools and techniques, as well as a keen eye for detail and creative flair. If you are organized, analytical, and have excellent communication skills, then we want to hear from you!
4. Email Marketing Coordinator
This role handles all aspects of email marketing within the business. You will be involved from creating the email campaign all the way to the day the email is launched to your target audience. This could range from creating and sending out newsletters, using cold email software for outbound prospecting, or creating customer engagement emails.
You should have a strong understanding of email marketing best practices, as well as experience using various email marketing tools and platforms. Additionally, you should be able to measure and analyze the performance of email campaigns to continually optimize results.
If you are a strategic thinker with a passion for email marketing, then this role is for you!
5. Content Marketing Associate
If you’re looking to get into content marketing, then becoming a content marketing associate is a great way to start. Your responsibility will be to help create content pieces that complement the marketing strategy. This job is perfect for those who are interested in learning more about content marketing and how it works. You’ll be able to gain valuable experience and knowledge that you can use to further your career in this field. So if you’re ready to get started, then apply today!
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