When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?
Music has always flowed through my veins, though basketball was my first love. I just always knew that music would play a big part in my life as well, so after I tore my ACL, basketball was a done deal, though I was still dancing professionally for Prince and Shaquel O’Neil. I was super young, and Prince told me one day that it was time for me to be in front of the stage after hearing me sing all the time. So we formed a group, and the rest is history.
To what or whom do you accredit your sense of style?
This is a tough one since I feel like there’s a piece of so many of the greats inside me, because of the way their gifts touched me during certain chapters of my life. I mean we’re talking Micheal Jackson, Brian McKnight, Keith Sweat, my uncle Robert Whitehead, Ne-Yo, Lyfe, and so many more greats.
Then there’s just me, God truly molded me into this person who loves everyone. It’s super hard to explain, but he took me out of all the storms I’ve been in and made me whole. Music became my outlet to not only help me but to help others as well.
On your current project, how did you come up with the concept?
The Ugly Truth is an album about just being Raw. No filters, or watering down the truth. It’s about being vulnerable and real about your true feelings, rather you’re talking about love, injustice, your past, etc. Let’s talk about the things that make you uncomfortable, or embarrassed. Because people like to hide what they consider ugly rather they know it or not, but let’s get to the truth.
Rico Nevotion Interview with Muzique Magazine
What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?
I guess my greatest challenge would be finding balance in all of the things that I love. It’s super important to me that I have balance in my life, I don’t want my family or my passions to be left on hold. I think creating that balance is when you truly find your superpower because it takes all of those ingredients to be at your best. I would have to say my best attribute would be that I’m not easily discouraged, and I don’t let other people’s fear dictate my drive.
Are you the best at what you do in your opinion?
I can tell you without a shadow of a doubt that I am 100% the best at being me. Because that’s what I do. Me, I believe too many people spend so much time focusing on comparing themselves, instead of embracing who they are as individuals. I believe it’s wasted energy and a distraction that unfortunately has left so many stagnant.
Now there’s nothing wrong with being acknowledged at music awards and things like that because you’re being recognized by other great people for the work you’ve released, but don’t be driven by competition, be driven by your natural love and passion for the art.
What are your plans for the near future?
I am planning a full tour promoting this new album, The Ugly Truth. As well as making a lot of appearances on the Big Screen acting in a few movies that I had the honor of being chosen for. I am also getting ready to launch my consulting business, to help up-and-coming artist reach heights they’ve only dreamed of.
Is there anyone you’d like to thank, any shoutouts?
I would like to thank God for giving me a second chance at life, my beautiful wife for being my strength, peace, and partner in life and business, and my two amazing daughters for always making me feel like a super dad. My siblings for always having my back. Another S/O to my Lil brother Jovantae for being my go-to anytime I’m having writer’s block, he has a way of bringing the best out of me. My family in general on my side and in-laws.
To my Diamond Effect Family, my engineer Ricx, and all of my true supporters who have been rocking with me since day one as well as the ones who are new. I also want to send a special thank you to my brother Spliff Star, Ne-Yo, and T Pain for blessing this new album as well as anyone else who played a part in this masterpiece.
How can fans find you?
What suggestions do you have for other artists like yourself?
You must do it because you love it first. Because if you get into this business for the money first, you will most likely not survive. It’s your love that gets you through the tough times, but if it’s just for the glamour and money, you will quit once you get a taste of the realness of this music world.