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Muzique Magazine had a chat with Robert A. Rositano, the co-founder of Fan Pass Live, and an organizer of the upcoming Fan Pass Livestreamed Concert happening this Friday, July 24. And we all know how with this global pandemic, a bit of LIVE music is much needed. And with acts like Grammy-nominated Murda Beatz, OG Parker, RiFF RAFF, MADDS, and other hot tickets performing, you know that it’s going to be a great live concert.
How did you come by your Company name?
We were looking for a way to present a brand and a name that would convey all access for fans to connect with their favorite artists. Based on having live streaming capabilities, it was easy to add “Live” to the brand; eventually, we finally landed on, which is now Fan Pass Live!
When did you discover your love for your craft, and what made you realize you wanted to pursue a career in it?
It’s been over 20 years now, that we’ve always been passionate about developing community in everything we do. Fan Pass Is yet another extension of our years of experience along with history repeating itself, and now we’re looking at cities that don’t only live on the web; they are mobile as well, and it’s all about applications.
To what or whom do you accredit your sense of style?
I think this goes back to even before doing business together, but only just being brothers. Dean Rositano, one of the founders, was always very musically inclines, me not so much. But I still enjoyed watching him continue to develop his craft and eventually forming a band that went on to play at the famous Whiskey a gogo on Sunset Strip, as well as the Roxy, and various others. So, I think our sense of style was born through that experience, and it’s only now that you can look back and kind of realize that.
On your current project, how did you come up with the concept?
It was simple. After working with a gentleman by the name of Herby Herbert manager of Journey, Mr. Big, Guns n’ Roses, and partner of Bill Graham throughout the ’90s, and eventually moving on to develop a myspace type community we called Nettaxi.com, the invention of reality TV sparked an idea that we should create a place for all the talented artists that merely never had the opportunity to audition for shows such as American Idol, The Voice, and others. So, we brought our experience of the community together with our love for music and creating a new community and opportunity for artists and fans to engage, redefining live entertainment for both sides.
What are some of your most significant challenges, and what is your greatest attribute when it comes to your work ethic?
Our most significant challenges are taking advantage of the next two-year window we believe we have to establish our brand and build our business in a world that’s forever changed by COVID19. We all understand there is a new normal, and part of our business model is to breathe life into the artist’s relevance and to continue to allow them to perform at venues, even when there are no fans. Then take that content and making it available to fans globally. Our team and our partners are our most significant attribute to our work ethic.
Are you the best at what you do, in your opinion?
Yes, and no, it’s not just about me. As long as you have the right team, you can be the best at what you do-it’s never only about one person.
What are your plans for the near future?
To pilot our platform and showcase our business model this Friday, July 24, for the Fan Pass Live company’s launch concert and begin to generate additional forms of exclusive and unique content to promote new and upcoming events, where fans can engage directly with their artists, raise additional capital, and scale the business.
Is there anyone you’d like to thank, any shout outs?
I’d like to thank my partner and brother, Dean Rositano, for my entire family, team, and partners and, of course, the ARTISTS that are joining us for the launch concert. Without their creativity and passion, we wouldn’t be here.
Our Lineup for the Live Event is:
DJ Whoo Kid
Waka Flocka Flame
How can fans find you?
Make sure to join Friday, July 24 for the Live Concert at
What suggestions do you have for other event organizers like yourself?
Learn how to prioritize your weeks, not months, develop short term goals, and learn how to juggle.
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