How did you come by your stage name?
Veronica Trejo-La Leyenda hecha Voz. which in English means living legend made of voice. Of course, I chose this slogan to make me apart from the other millions of talented singers in the Latino music industry. I strongly believe that any artist is valuable when they are alive. It doesn’t matter what level of fame or how rich they are. I don’t think an artist’s value grows after they die, so they become legends. So why not celebrate them by calling them a “living legend” when they’re alive instead of waiting until they die. Even though I am an extremely humble person and I respect and recognize the talent in others. I consider myself a living legend in my own music genre and style.
When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?
I was 12 years old when I started paying attention to the most popular singers from the 80’s on the radio. I would record my voice and play it back to listen to myself. After a few months passed I remember I asked my dad I wanted to be a singer because it became an obsession then. Now I called it my biggest passion.
To what or whom do you accredit your sense of style?
I wouldn’t say I have a similar style to other singers. I am doing my own thing. When I sing of broken hearts my voice sings in a sentimental tone. I love to express deep emotions with my face and body expressions during sad songs and when the song gets fun I dance around with passion. My signature look was made by yours truly, I made my own make-up and clothes style.
People always tell me that I look sexy, that I’m beautiful, and that I look like the famous Queen of Texano Cumbia, Selena Quintanilla, which is a big compliment to me. I am not looking to be a sex symbol but I think it’s part of my personality. When I get on stage, I take the chance to cheer up my fellow Latino fans, to show them I cherish them and am grateful for them.
On your upcoming project, how did you come up with the concept?
I do not have a defined style. I can sing from rancheras, cumbia, ballads, salsa, norteñas in Spanish, and also songs in English. I love to be versatile and sing all styles as much as I can. Although I love more music genres like jazz, classical, pop, hip hop, and reggaeton. I love that there is a new music style of multiple genres into one song and I will definitively try to include a song of this style on my repertoire.
What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?
I have been doing the startup for so long, and from disastrously failed startups to incredible success, there is always one thing that has a linear connection: work ethic. In that world, you are almost 100% the maker of your destiny; the more you put in, the more you get out.
Are you the best at what you do in your opinion?
Well, I strive to be. And every day there is a new limit, a new height to reach. So in my own small world, yes, but in the grand scheme of things, there will always be someone greater, smarter, better in a specific thing. But no one will have your own combination, your own thought patterns. With music, I know there is so much to learn. But I also know that there’s a fine line between learning and being stuck in a box. I’m not here to follow rules. I’m here to reinvent what rules mean.
What are your plans for the near future?
I will keep creating, working on my craft. As I mentioned my passion is creation. In any form. So that is what I plan on continuing to focus on.
Is there anyone you’d like to thank, any shout outs?
Wow, there are a lot of people I wish I could thank. My daughters in the first place because I have sacrificed them a lot for this career. Also my fans and all the amazing people from the music industry that had advice me from their experience and to those who have believed in my talent since day first. I hope I reach my goals to be internationally famous so they can be proud of me.
How can fans find you?
I’m on Instagram: @Laleyendahechavoz_official, YouTube: Veronica Trejo, and Facebook: Veronica Trejo
What suggestions do you have for other artists like yourself?
I can’t make any suggestions. I do what I love and hope others do too. A happy person makes a happy world.