Behind The Scenes
Dj Iceman Talks Control And Ownership
So When Dj Iceman started taking the business of his music seriously 10 years ago, there wasn’t much to do. He just had to keep up with the promotion of all his mixes and stay constant on social media, by the time he retired from djing in 2017 a LOT has changed. it was then he went into production and he found out that it was a whole different ball game.
“I had to do everything times 10. As well as learn about trademarks, copyrights, licenses, split sheets, and owning the content I put out” “so it went from simple promo to running full campaigns, pitching to playlists and sound libraries and artists” and he’s been learning (and teaching) ever since.
He got LLCs for all is ventures (record label, production company, and publishing house) “This is something that artists have been doing since day one, but people won’t tell you this, the industry would rather keep you in the dark so they can exploit you” “When you own EVERYTHING, all people can do is come with partnerships. they cant exploit or try to own your content”
“This day and age its more important than ever for artists to own their content. everything from their names to their music videos and logos” “The more you own, the more leverage you have when the labels finally come knocking, and you won’t get trapped in a bad 360 deal.
It’s even more important for producers to keep up with their business, theirs been a LOT of guys whos been robbed of royalties because they didn’t know the business” and with over 750,000 streams to date, he’s found a balance between creativity and business acumen.
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