How did you come by your stage name?
There were plenty of names on the table, but none of them fit me exactly. I wanted to keep myself separated from my artistry while staying true to my family’s last name. My stage name derived from escape, imagination, and my actual identity. London was a place I had never been but always wanted to visit. Reyes is my family name, as a biracial male (Black and Puerto Rican) I always wanted to be reminded where I’m from and what it took to get there.
When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?
When I was a little boy my grandparents would play Miami’s Hot 105.1 a radio station that played Soul and R&B music that was full of substance and the majority with a message that could change your mood. I began to understand music more once I learned how to write and tell my own stories but my love for it had just begun and at that moment I wanted to know more about music so much that I was developing a career while developing as an artist.
To what or whom do you accredit your sense of style?
My sense of style is accredited to the true origin of music pioneers and the founding fathers of hip-hop that created these avenues and corners for artists like myself even to be able to study their cadence to entice generations of music lovers.
On your current project, how did you come up with the concept?
Well, Rejection is funny, you know? Because you never know why you’re being rejected, but it would be good to know. However, girls like to play hard to get in addition to all of their rules and a list of things they may hold us men accountable to, and it’s like c’mon deep down inside “You Know You Want To.” Fetching that very same concept while listening to some beats to work on someone else’s project, I couldn’t get it out of my head, and I figured it would be best that recorded it allowing me to leave those thoughts somewhere, and that became the song.
London Reyes Exclusive Interview with Muzique Magazine
What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?
I mean this is the music industry so it can be hard in many different areas for some but you have to have a thick skull and skin knowing exactly what you want out of life and your career or you’ll get sold dreams you’d actually end up buying into.
My greatest challenge is balancing it all as an independent artist. There is always so much to do and I find myself constantly referring to my to-do list to stay on point.
My greatest attributes in regards to my work ethics are adaptability, responsibility, staying focus on the task, staying positive and everyone who knows me knows that I can be a bit silly. These characteristics work together to create a very good and productive atmosphere to get the job done.
Are you the best at what you do in your opinion?
No, I am not the best. I learn something new every day, either independently or from other greats in this business. My goal is to improve and perfect my craft so that I can be amongst the best one day.
What are your plans for the near future?
Continue to inspire and stay conscious, never losing sight of the bigger picture.
Is there anyone you’d like to thank, any shout outs?
I would like to thank my Uncle Adrian Jackson he taught me how to play basketball but he also introduced me to Hip Hop.
How can fans find you?
I’m on all social media and streaming platforms solely as London Reyes.
What suggestions do you have for other artist like yourself?
Man stay true to yourself and your sound! Don’t be in a rush to be heard. Perfect your craft, always seek artist development before just jumping out there. DO YOUR RESEARCH… And remember what God blesses you with is for you and no man can curse or come between.