London-based Nigerian-American afropop artist Jesse Flames recently unveiled the single/music video for “All I Want,” a pop-infused love song serving as an appetizer for his forthcoming debut EP, slated to drop summer 2021.
“All I Want” follows on the heels of Jesse’s previous hit singles, “About You” and “Me & You,” which together amassed more than three million streams.
Directed by Alexx Adjei, who has worked with Nicki Minaj, Mr Eazi, and Major Lazer, the video depicts Jesse revealing the depth of his affection for his sweetheart as the couple enjoys a picnic, followed by an elaborate surprise party.
Muzique Magazine caught up with Jesse Flames to find out how he got started in music, what inspired “All I Want,” and why he makes music.
How did you get started in music? What’s the backstory there?
Growing up, all I remember is music always being a massive part of my family from taking long road trips with family and various birthday celebrations. I was always the designated ‘DJ.’ There was no match to our family gatherings, where some came for food and drink, I was purely there for the music and of course to see loved ones. In my much younger days, I played the drums often along with the piano. I would say this then led me to write and produce my own songs.
What is your songwriting process?
There is no real extensive process when I’m songwriting. At the moment the process is simple, I have to establish a flow when I vibe to the music. Once I hear the beat, I freestyle. Other times, I will sit and write to the beat. Personally, in that specific moment, it is all about how I feel and connect to the beat.
What inspired your new song/music video “All I Want?”
The pandemic has been a blessing and a curse. During the lockdown, not being able to see those I am always around was not easy. That forced me to put my head down and revisit a few beats. “All I Want” was one of three beats that I connected with. How I felt is in the title and that is how “All I Want” was born.
What do you hope your fans/listeners take away with them from the video?
To my “Flamboyants” or fans, the only thing I hope you take away from this video is that your personal person or loved one is special and should be treated with love and care. Also, being romantic is a beautiful thing, so cherish what you have.
What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?
To date, I would say my greatest challenge would be balancing my music with my full-time education. Sometimes one takes over the other, however they both motivate me equally. No matter the work condition I am proud to be able to make any type of music. That for me is my greatest attribute.
Are you the best at what you do in your opinion?
I am blessed and humbled each day. I am the best at what I do as I am in my own lane. I mind my business and I’m ever so grateful to be amongst those who take music to the next level and push this from Nigeria to the world
Do you have a guilty music and/or entertainment pleasure?
This always makes me smile, and never too reserved to share. My guilty pleasure is making cover songs; it’s enjoyable and always beneficial.
Why do you make music?
Music is my world, I am music and music is me. I am always in my element when music is around. It’s good for the soul and treats all kinds of emotions. I can freely express myself through music and most importantly, it keeps me motivated and allows me to be as creative as I want.
How are you handling the coronavirus situation?
2020 has been an interesting year for every single person. It definitely hasn’t been easy and to know I’m not alone is comforting. All I can say is I thank God that I had a family with me during the lockdown. A lot of people lost their lives and it will go down in history as one of the worst years. To those that lost a soul, I send my sincere condolences. We just hope it will all get better.
Looking ahead, what’s next for Jesse Flames?
New heights and greater things to be achieved. I hope to continue to create and share great music. Jesse Flames to the world through your speaker