Alex Boye is truly a multicultural artist. Of Nigerian descent, Alex was raised in London where he began his music career in the successful European boy band Awesome, before moving to the US to pursue a career as a solo artist.
With a powerful voice and contagious energy, Alex has developed a uniquely arresting performance style and diversely influenced sound. His blend of African-infused pop music and vibrant, dynamic visuals have led to viral hits, with almost 1 billion views on his YouTube channel. He has shared the stage with many notable artists including, Jay-Z, Tim McGraw, George Michael, Missy Elliott, Justin Timberlake, The Beach Boys, and opened for Olivia Newton John at the world-renowned Royal Albert Hall in London.