Redefining Sound: JOY de ROSE’s ‘Who Am I’ Pioneers the Future of Immersive Music

Award-winning music producer and immersive experience creator JOY de ROSE has revealed her revolutionary album, “Who Am I,” an audacious leap into the future of sonic exploration. After transitioning from a medical career to the realm of art and technology, JOY de ROSE has redefined how we experience sound, blending experimental electronic landscapes with emotive vocals in a revolutionary way.

“Who Am I” is not just an album—it’s an immersive experience that transcends traditional listening. Through eight distinct tracks, each echoing a different phase in JOY’s personal transformation, the album guides listeners on a deeply emotional and sensory journey. This innovative project utilizes Sony’s 360 Reality Audio technology to craft an unparalleled, multidimensional sound experience that invites listeners to enter the very essence of JOY’s creative evolution.

“This album is an artistic journey through sound,” says JOY de ROSE. “Working with Sony’s 360 Reality Audio team, we transformed music into a living, breathing entity—sculpting an immersive environment that feels as though you’re inside it, experiencing it firsthand.”

Already earning recognition as a contender for the 2025 Grammy Awards for Best Immersive Audio Album, “Who Am I” was showcased at Sony’s Immersive Creator Experience in November 2024, where industry leaders marveled at its innovative fusion of immersive audio and visual storytelling.

JOY de ROSE is an award-winning music producer, electronic artist, and immersive experience creator known for her groundbreaking work at the intersection of music, technology, and storytelling. Originally trained as a medical doctor in dermatology, Joy transitioned to the world of art and music, where she blends her scientific background with her passion for creative expression. Her award-winning projects, including the critically acclaimed “AURORA” and the electronic symphony “Chiaroscuro,” have been showcased at prestigious venues such as the Dolby Atmos Auditorium, Mass MoCA Museum, and the NY Fridman Gallery.

As a visionary artist, JOY de ROSE continues to push the boundaries of immersive sound and multimedia storytelling, using cutting-edge technologies like Sony 360 Reality Audio to create transformative experiences that captivate audiences and redefine the future of music.

As JOY de ROSE continues to push the boundaries of music and emotion, she and her team are expanding “Who Am I“ into an immersive audiovisual installation and live performance, set to reach a global audience and elevate the future of interactive, emotionally charged music. This next phase promises to redefine the boundaries of what music, technology, and art can achieve, offering fans and audiences an unprecedented level of engagement and connection.