FEATURE
Interview with Robert Matlock of CANTERVICE
How did you come by your stage/band name?
The word CANTERVICE isn’t something that you’ll find in the dictionary. It’s more or less just an anagram of many words I was tossing around a few years ago with a friend of mine when coming up with a project name. I loved the sound of it and I think it spawns the unique opportunity of giving meaning to a word.
When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?
Growing up I was never all that interested in music. I was a casual listener at best, and the thought of pursuing anything in that realm never once transpired. When I was a senior in high school a friend introduced me to some metalcore bands, Asking Alexandria and Attack Attack!
I had never heard such aggressive yet melodic music before, I was instantly hooked. Soon after, I found myself screaming along to songs from those bands and others I had discovered. I was never any good at singing, but I got good at screaming fairly quickly. In the following years, I joined a couple of bands as a screaming vocalist but I ended up splitting off to pursue songwriting and focus on my singing.
I found so much fulfillment in writing my own songs and once I started to hone my craft I knew this was my true passion. A few years later CANTERVICE was born, and I’m anxious to see where this new journey takes me.
Interview with Robert Matlock of CANTERVICE
On your current project, how did you come up with the concept?
I knew at its inception that CANTERVICE was set to be concept driven. I have some very strong views when it comes to corporations and governments across the globe violating human rights and privacy for their ultimate gain. These entities have gotten so good at manipulating us through our human nature that we’re no longer truly in control of our own lives, freedom is an illusion.
We have decisions that we make on a daily basis, but most of these decisions are trained responses crafted within parameters that we did not set, and it’s tarnished our very existence. The goal for CANTERRVICE at the end of the day is to deploy curiosity because curiosity is liberating and we want to offer that to people if they are willing to receive it. Things can only change if there is awareness, as awareness inevitably breeds action.
What are some of your greatest challenges in getting your message across to people?
At the end of the day, a lot of people are not open to having conversations that challenge their worldview, or they just don’t find these topics in the least bit interesting. Ignorance can be blissful, but it’s upsetting when you come across people who blow you off as soon as you start talking about anything that goes against the grain. It really seems like no one cares sometimes, however, those outliers that we do connect with are enough to keep me personally in a state of positive persistence.
What are your plans for the near future?
CANTERVICE is still in its infancy, so our primary objective at this point is building momentum. We have a handful of releases in the pipeline, so people will have a lot to look forward to over the next few months.
Interview with Robert Matlock of CANTERVICE
Is there anyone you’d like to thank, any shoutouts?
I’d have to thank my mom more than anyone. Growing up we moved around a bit and there was no shortage of hurtles to overcome, but she always kept us tightly together and never put anything before my brother and I. I know my music isn’t her cup of tea, but she’s always been there to cheer me on regardless. I’m not ashamed to admit that I’m a total momma’s boy.
How can fans find you?
You can find CANTERVICE on Spotify, Apple Music, Youtube, the works… I also have a personal Youtube channel where I do song covers for fun.
CANTERVICE
Website: https://www.cantervice.com/
Facebook: https://www.facebook.com/cantervice
Instagram: https://www.instagram.com/cantervice/
Twitter: https://twitter.com/CANTERVICE
Spotify: https://open.spotify.com/artist/0k2bSz94pyhZ9YUpIPxTMo?si=r8Stm6ofQkuVF1dtc6Zg6A&nd=1
Apple Music: https://music.apple.com/us/artist/cantervice/1564735153
Youtube: https://www.youtube.com/channel/UCi_u1lixS-Xu9NtiVonhg1Q
ROBERT MATLOCK
Youtube: https://www.youtube.com/channel/UCa7XiLBzF4kNG0IoYCs_2vw
Instagram: https://www.instagram.com/_robmatlock/?hl=en
Twitter: https://twitter.com/_RobMatlock
What suggestions do you have for other artists like yourself?
Make sure you’re doing the kind of music you love and that you’re tackling subjects you’re genuinely passionate about. Always reach out for feedback from people who are more likely to be critical of what you create than receptive.
Don’t surround yourself with “yes men” who will tarnish your perception of what is good and not good, they’re only doing you a disservice. These people certainly mean well but they’ll never give you the course correction that you need to be successful.
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