FASHION
Dennis Klaverweide CEO and Fashion Designer for Klaverweide Luxury Fashion Brand exclusive interview
Dennis Klaverweide CEO and Fashion Designer
How did you come by your brand name?
The brand started as Official Agony which got its name from the knowledge that pain is not necessarily something negative. Pain is necessary for growth. It’s a teacher! And because nobody else can feel it for you, it forces you to evolve. which is by its own a very beautiful process that has led me to become who I am today.
As my love for exquisite craftsmanship started to grow I’ve learned in a later stage of the company what legacy really means. I made a promise to my brother who is no longer in the flesh that I would carry our name to the top. So as a part of that commitment, our brand name was proudly changed to “Klaverweide”
To what or whom do you accredit your sense of style?
Actually, it wasn’t much of a choice. I grew up as the 4th and youngest of the Klaverweide brothers. Raised mostly only by our mother we didn’t really have much in a time when hand-me-downs were completely normal (Which it still is for me) if they are not worn out.
Being the 4th one to having to wear a piece means that it is nine out of ten times worn out completely. My mother had a sewing machine at that time which I was eager to learn how to use. With my mother’s help, I learned how to repair the clothes and to make adjustments to them. I never could accept being the same as anybody else. or to feel like “another one”.
I always felt like having my own identity. I expressed that in my clothes. I was different because I did it my way. Actually, I got bullied in school for a short period of that. But that didn’t stop me from being me. You see I knew back then already that being different meant being special. And nobody wanted to see you doing better than them.
The same kids that bullied me started to copy my style. As I grew older I started making more exclusive outfits that were getting noticed. later I started even selling them in the school breaks to the other students.
I was obsessed with things that don’t exist yet. I still am. I used to wander off during class in thoughts of new nonexisting outfits, daydreaming of colors, and textures. I had to draw them down to ease my mind.
But at that time it wasn’t usual yet for a guy to create and make clothes in the place where I grew up. So I searched for another way to express my love for creating and crafting. My granddad was a goldsmith who taught his craftsmanship to his sons. Sharing my love for gold I felt like I could follow in those footsteps. That’s how I began my study in Metal crafting. I learned skills during those years of school that you can still see in my designs today.
On your current project, how did you come up with the concept?
I’m constantly looking for things that awaken my inner child. That wow effect that gets you so excited that you just wanna jump! If it doesn’t “wow” me then I don’t create it. I only want to design things that make you “feel” something.
I want to touch all your senses that you are gifted with… To see and enjoy our colors. To touch and feel our textures… To smell our fresh new luxurious leathers/ fabrics.
This time I found my inner child through the eyes of my newborn son. That is where the focus on Baby & Kids garments came from. As a new parent, I noticed that there wasn’t much diversity in exclusive garments for kids even though there is a question for it. I want my kid to always have better clothes than I do.
What are your plans for the near future?
There are a lot of new exciting projects that we are working on at the moment. We’ve just dropped a Klaverweide baby collection with the craziest baby garments that you will ever see.
We currently only do custom designs for adults but will drop our collection for men and women on our website soon. I am also very excited about our new home collection which we will drop later this year!
How can fans find you?
Our garments can currently only be purchased online on our website :
We accept custom orders which can be requested on any of our channels:
Instagram: Klaverweide_rg
Facebook: Klaverweiderg
Or Simply by Emailing us.
TO HAVE YOUR STORY, BRAND OR PRODUCTS FEATURED ON MUZIQUE MAGAZINE, PLEASE SUBMIT DIRECTLY HERE.
FOR MORE NEWS AND ARTICLES, CONNECT WITH US ON FACEBOOK, INSTAGRAM, AND TWITTER
